Brands and businesses are not aware of every mention they receive in the media. And these mentions affect your brand, whether you want them to or not. So, it’s important to monitor these mentions so that you know what image your audience has of your brand.
We ingest a lot of media on the daily, both intentionally and unintentionally. The reverse is true for brands. They may find themselves mentioned from time to time — even on unplanned occasions.
Time and money go into the marketing of a brand, but what about the media mentions that you didn’t intend to have?
This is where media monitoring comes in. It provides you with powerful information. We flip through magazines and newspapers, crawl online sites and listen to radio segments to let you know about every mention and what they mean for your brand.
To find more benefits of media monitoring, explore
Utilising peak time slots in media monitoring.
*Image courtesy of Canva.